A PROFITABLE exercise FOR BUSINESS MANAGEMENT by John English
THE PROBLEM
CEOs are concerned about profit drain from absenteeism
A proven contributor to absenteeism is smoking. Here lies the opportunity...
The CEO has the power to reduce smoking among his employees (not by firing the smokers!)
THE SOLUTION
Become active in helping smoker-employees to stop smoking permanently
Find the stop-smoking method that meets the following ideal criteria...
CORPORATE requirements
1 That it works
2 It must be easy to administer by the company
3 There must be no risk of backlash (eg. allergic reaction to product/device, leading to litigation)
4 It must be rapid. The CEO and the company must see tangible results fast
5 It must be very cost-effective
METHOD requirements. The ideal criteria for most-likely success
1 It must be non-invasive, non-intrusive. There are no products to be ingested, inhaled or applied. There are no shots, needles or any objects to invade the body. There is no mind invasion such as brainwashing or hypnosis.
2 It must be private. No so-called support group is required. No “buddy” system. It must be undertaken entirely alone.
3 It must be painless. No quitter's withdrawal symptoms or agonizing cravings, physical or mental.
4 It must be easy. Anyone who follows and accepts the method step by step, can complete it easily.
5 It must be repeatable. First time failure must lead to a desire to try again with stronger resolve, and a better chance of success when repeated.
6 Its successful use must create elation (euphoria). There has to be strong/immediate reward, to help the results to be permanent. Increased self-confidence and self-esteem.
7 It must be very cost-effective. In order to appeal even to those with very limited funds, it must cost no more than a couple of packets of cigarettes.
8 It must be accomplished in a short period of time. In days, not weeks or months.
THE METHOD THAT MEETS ALL THE ABOVE CRITERIA
A recently published book, KILL THE ADDICTION, subtitled Stop Smoking Without Quitting by John English outlines the only method that meets all the criteria above, both from the company's point of view and concerning the amazing and innovative method itself.
At only 72 pages, this slim book is packed with power yet can be rapid-read in 55 mins. It is available through Amazon, Barnes and Noble and other major book dealers. It can also be obtained through bookstores, or ordered direct from the publisher or as an ebook from the author's website which is at http://www.budurl.com/ryma where the push of a button gets you right to the author by email.
The book retails at $11.95 US, though Amazon and others sell it for less. In quantities of 10 books or more it is available from the publisher's discount bookstore (link at author's website) at half price, only $6.50 US per copy.
The Company's involvement could begin by the CEO personally giving each smoker employee a free copy of this book, and asking of these smokers that they study the book and undertake to seriously try this method. One of the strengths of this method is that it deals directly with the very strong cravings smokers quite rightly associate with quitting. All who have used this method have reported that they went into this process fearing they would miss the activity of smoking (quite apart from having the cravings) and all reported that they did not miss smoking at all. Both of these aspects should be emphasized when this program is being presented to the smokers.
To review the benefits to the Company,
Increased profits by reduction of absenteeism.
Improved morale stemming from the CEO offering personal health care to his employees.
Increased productivity stemming from increased self-confidence and self-esteem experienced.
Improved corporate image...a company that cares for its employees. Likely good publicity.
One scenario might be as follows,
Step 1 All employees are asked to check “Smoker” or “Non-smoker” on a form that explains that there is GOOD news for the smokers (so as so discourage smokers from denying their habit for fear of being penalized).
Step 2 All smokers are invited by mail by the CEO personally to attend a meeting.
Step 3 The CEO makes a short presentation emphasizing his concern for the health of smokers, offers his sympathy to those who have tried to quit, invites those who definitely do not want to quit to leave the meeting, tells the remainder that the GOOD news is that there is now a proven method to STOP smoking without quitting, then hands out copies of the book KILL THE ADDICTION, inviting those assembled to take an hour(or more) to read it immediately.
Step 4 When all have done a quick read through, either the CEO suggests the smokers re-read the book slowly at home, and go about the method covered in the book, or if the CEO had invited the author to attend the meeting, ask him to answer any questions.
Follow up with measurements of the success of this program. OK CEOs...let's hear from you, or from anyone else with a point of view to share.
http://www.budurl.com/ryma and click the button to reach the author. FREE book excerpts and testimonials available. Reviews to read.
John English was born in Grenoble, France in 1930 to an English teacher and his french wife. Raised in England he left for Canada at the age of 21, made it his home and eventually became Canadian CEO for three consecutive multinational companies in the Beauty products business, over a 25 year span. Now retired, he and his wife divide their time equally between Florida and Canada.
